Entrepreneurs Are People Who Are Risk Takers?

Are entrepreneurs swashbuckling risk takers?  You may be surprised at the answer!

Continuing on with our series on Effectuation (the strategy that expert entrepreneurs use), you will get to see how expert entrepreneurs handle risk.

Effectuation is not just for entrepreneurs but also for corporations that want to create a culture of innovation.

Stuart Read, Professor and IMD, presents another video example of Effectuation in action, with emphasis on the principle of Affordable Loss discussed in a previous post.

Enjoy!

 

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